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●  Case study / Performeals
Selected work ↗

The ecommerce creative
backend behindo
more than 100 product listings.

For almost two years, Invelo has supported Gologi with continuous ecommerce design across product listings, paid campaigns, email, packaging and catalogues—scaling output further during high-pressure Q4 periods.
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Product listings designed
0 per week
Ad creatives produced during peak campaign cycles
0 seats
Used during Q4 to run multiple creative requests concurrently
Ecommerce Design
Product Listings
Ad Creative
Email Design
Packaging
01 / 07
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Performeals case study cover
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●  The starting point

As the catalogue expanded, the creative requirement expanded with it.

Gologi operates across a broad smart-home catalogue covering security, lighting, heating, plugs, cleaning and connected household products. The current store presents a large range of categories that all need clear, trustworthy and conversion-ready visual communication.

Every new product required imagery, information hierarchy, marketplace-ready layouts, ad variants, email assets and promotional support. Seasonal campaigns created additional pressure, particularly during Q4.
Gologi did not simply need another designer. It needed an ecommerce production department capable of keeping pace with its inventory and campaign calendar.
●  The creative challenge

The main challenge was volume without visual fragmentation.

he creative system had to
+ Make technical products easy to understand
+ Maintain consistency across more than 100 listings
+ Produce large batches without looking templated
+ Adapt across ads, email, product pages and packaging
+ Support separate product categories and sub-brands
+ Expand production quickly during ecommerce peak periods
●  The creative system

The creative system we built

01

Product-listing architecture

We designed reusable listing structures that organised benefits, technical details, product imagery and trust information into clear customer-facing layouts.
The system accelerated the creation of new listings while preserving enough flexibility for different product types.
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Naming & identity
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03 / 07
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Packaging system
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02

Weekly performance-creative production

During high-output periods, Invelo supplied batches of approximately 20 ad creatives per week.
Concepts could be adapted by product, promotion, audience, format and platform without rebuilding the visual system every time.
03

Email-design infrastructure

Campaign headers, promotional sections, product modules and flow designs created a consistent connection between the ad, inbox and ecommerce experience.
04 / 07
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Website & ecommerce
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05 / 07
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Campaign creative
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04

Packaging and catalogue design

Product catalogues and packaging assets extended the same visual system into customer, retailer and B2B touchpoints.
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Multi-brand support

The model allows Gologi to assign work across connected brands and product divisions without sourcing a separate designer for every business.
06 / 07
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B2B & investor materials
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●  Design in motion

Gologi is one of the clearest demonstrations of the Invelo Express seat model.

During regular periods, work can move through a stable production queue. During Q4, two seats allow two requests to remain active simultaneously—supporting concurrent listing work, advertising, email and seasonal promotions.
The design relationship becomes more efficient over time because the creative team already understands:
Gologi’s visual rules
Product categories
Recurring promotional formats
Ecommerce platform requirements
Previous feedback and approved patterns
07 / 07
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Always-on creative production
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That is the Brand Memory System™ in practical use.

The impact

Creative output
  • More than 100 ecommerce product listings
  • Batches of approximately 20 ad creatives per week
  • Ongoing email-flow and campaign design
  • Product catalogues
  • Packaging assets
  • Support across multiple categories and connected brands
  • Two-seat seasonal scaling
Wider commercial impact
These figures demonstrate the commercial environment supported by the creative work and are email-attributed results rather than design-only outcomes.
€200K+
generated from email across the broader 15-month Invelo email-marketing partnership
181%
increase in returning-customer rate
●  Closing statement

Gologi shows exactly why high-volume ecommerce brands need a permanent creative department.

The value is not a single campaign. It is having the capacity to launch, test, update and scale creative every week without rebuilding the team each season.

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