Invelo transformed Jeffrey Broere’s vision for “truckwash software 2.0” into a distinctive SaaS brand—building the name, identity, website, sales story, investor materials and complete communication ecosystem.
of the company the brand now represents
professional truckwash businesses on the platform
in the commercial pipeline
After building deep operational experience through HB Truckwash, Jeffrey Broere recognised that professional truckwash companies were relying on fragmented systems, paperwork and manual processes. The opportunity was much larger than a scheduling tool.
The concept needed to become a platform connecting bookings, customers, wash lanes, payments, invoicing, vehicle records, documentation and operational reporting. But to sell that vision to truckwash owners and investors, the product needed a brand that felt as advanced as the software itself.
The visual and verbal system had to simplify a complex product, feel credible to experienced operators, signal modern technology without becoming abstract—and work for sales, investment and onboarding across European markets.
Experienced operators who trust what they can see working.
A SaaS platform ambitious enough to define its own category.
The positioning became: “The operating system for professional truckwash businesses.”
From name to investor narrative, the entire ecosystem originated in one creative partnership—so every layer reinforces the same story.
NU suggests new and now. VIX gives the name a technological, intelligent and scalable quality. Together, Nuvix feels modern, ownable and suitable for a European software platform.
“A name that feels modern, ownable and European.”
The logo, typography, colour system and supporting graphic language created a consistent foundation for the product and every one of its communications.
The website translated a large set of platform features into a clearer commercial story for business owners considering operational change.
completed product demonstrations
Investor presentations organised the market opportunity, product vision, financial potential and growth strategy into a fundable narrative.
investment proposition developed
Corporate brochures, presentations, social assets, animation and marketing materials equipped the commercial team with consistent tools for demonstrations, prospecting and partnerships.
active commercial prospects
As a SaaS business grows, its design needs evolve quickly. Because the complete system originated within one creative partnership, every new touchpoint builds from an established visual and strategic foundation.
Brand strategy and naming
Logo and complete visual identity
Brand guidelines
Website and digital presence
Logo animation
Investor presentations
B2B sales decks
Corporate brochures
Social and launch materials
The brand now represents a platform with real commercial traction across customers, pipeline and investment conversations.
The €4M+ figure is an estimated company valuation. It reflects the business as a whole—product, traction and team—and should not be read as an outcome created by branding alone.
Nuvix began as an experienced operator’s insight.
