Invelo helped build Performeals from the name up—creating the identity, packaging architecture, ecommerce experience, campaign creative, B2B materials and investor communications behind a growing Dutch performance-meal brand.
Flavours in one recognisable packaging system
Seed funding supported by investor materials
Static, video and UGC creative in active periods
But a frozen meal can easily be perceived as just another convenience product. The brand needed a name, identity and visual world capable of connecting with athletes, professionals, gyms, offices and high-output workplaces.
The challenge was to communicate two ideas at once: the discipline, energy and precision of performance, with the flavour, accessibility and everyday ease of meals.
Five connected layers gave Performeals the structure to launch, communicate and grow without losing recognition.
Performeals combines performance and meals: simple enough to remember, clear enough to understand and broad enough to grow into a complete lifestyle and product ecosystem.
The name established one central brand narrative: food for people who operate with purpose.
We created a scalable packaging structure that lets every flavour carry its own personality without losing the master brand.
New meals can enter the range without creating disconnected labels or rebuilding the system from scratch.
The website and UI made the growing product range easier to explore while carrying the same performance-led visual language through the full customer journey.
Social content, paid ads, posters, billboards, UGC formats, GIPHY assets and promotional materials kept the brand visually active across online and physical environments.
Pitch decks, sales collateral, vending-machine graphics and rollout materials translated the consumer brand into a credible commercial proposition for investors, offices, gyms and partners.
Performeals did not need one launch campaign followed by months of silence. It needed an ongoing creative engine that could respond as the product, channels and commercial conversations evolved.
New flavour launches
Promotional campaigns
Ecommerce updates
B2B sales conversations
Vending rollouts
Investor presentations
Weekly ad testing
Every approved asset expanded the brand memory—making the next request faster, more consistent and easier to scale.
Reported across the broader Invelo partnership—not attributed to design alone.
improvement in lifetime value
popup opt-in rate recorded
It received a name, a product system, a visual language, an ecommerce presence and an ongoing creative engine—supporting the brand from pitch deck to pantry.
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