Building a creative engine
for a brand scaling
from one location to three

Invelo helped turn The Rage Room from a single-location entertainment concept into a multi-city brand through campaign strategy, high-volume creative production, location rollouts and an integrated growth ecosystem.

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Locations within six months

€ 0 K

Monthly revenue growth

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New website users from January 1 to July 7, 2026

Campaign Creative
Paid Ads
Location Rollouts
Social Design
SEO Support
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The Rage Room case study cover
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●  The starting point

But one successful venue does not
automatically become a scalable brand.

The Rage Room had a powerful product: people could break objects, release stress and enjoy a memorable group experience.

Expansion required a creative system that could communicate the experience immediately, create urgency, support bookings and remain recognisable across multiple cities.

●  The creative system

The creative system we built

01

Big-idea campaign development

Invelo created end-to-end campaign directions that translated the emotional promise of the experience into clear, memorable concepts.

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Big-idea campaign development
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Ad creative
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02

High-volume ad creative

Paid-social and search-ready assets were produced in continuous batches to test different audiences, hooks, occasions and messages.

Creative angles could target:

  • Friends and groups
  • Birthdays
  • Corporate outings
  • Tourists
  • Stress relief
  • Date experiences
  • New-city launches
03

Multi-location rollout system

The core brand could be adapted by location without creating an entirely different identity for every city.

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Location rollouts
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Digital conversion assets
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04

Digital conversion assets

Campaign visuals, website assets and booking-oriented communication worked together to move the customer from curiosity to action.

●  Design in motion

The opening of new locations created a continuous need for

Multi-faceted campaigns

City-specific advertisements

Promotional offers

Organic social content

Website updates

Retargeting creative

Partnership materials

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City-specific advertisements
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A central creative department made it possible to preserve one recognisable brand while reacting quickly to the commercial needs of each location.

The impact

Creative and growth output
Wider commercial impact
1 → 3
locations in six months
€20K → €55K

approximate monthly revenue growth

€600K+

in financing introduced through the Invelo network

●  Closing statement

The Rage Room did not scale through one viral graphic.

It scaled through a creative and growth system capable of introducing the same powerful experience to new customers, new audiences and new cities.

Ready to replace disconnected freelancers with a creative department that remembers your brand?